Customers and vendors
In 2014 the Supply segment’s total electricity supply to 5.3m customers was approx. 38.3 TWh, i.e. 93.3 percent of the 2013 volume of approx. 41 TWh.
The declining supply volume was mainly the result of falling demand from A and C tariff group customers. The TAURON Group’s customer segmentation (strategic, business and mass customers), based on consumed electricity volume, is aimed at tailoring the product offering, sales channel and marketing communications to the expectations of the given customer segment.
TAURON’s largest customers in this group include: ArcelorMittal Poland, CMC Poland, Górażdże Cement, ISD Huta Częstochowa, KGHM Polska Miedź, Kompania Węglowa, Grupa Azoty, Jastrzębska Spółka Węglowa, ZGH Bolesław, Katowicki Holding Węglowy and PKP Energetyka.
The process of the energy market’s liberalization in progress and the ensuing growing awareness of its mechanisms among customers is reflected by the degree of customer loyalty in specific market segments. This situation leads to activities aimed at protecting the company’s own customer base against the efforts of the competition, involving introducing customer loyalty contracts. Most advanced in this process are TAURON Group’s business customers where more than 95 percent of volume is contracted on individually negotiated commercial terms.
The process of migrating mass segment customers (residential customers as well as small and medium enterprises) from tariff based contracts to product based contracts is currently at an early stage. As of the end of 2014 approx. 23 percent of the customers in this segment were supplied electricity by the TAURON Group based on agreements guaranteeing commercial terms over a fixed term (customer loyalty contracts), while 77 percent of customers purchased electricity on tariff based prices. A key element of the commercial offering for mass customers in 2014 was the combined, assistance functionality based, Elektryk product, selected by more than 160 thousand customers. As part of the ”TAURON is more than just electricity” campaign in 2014 TAURON Sprzedaż (Supply) launched a pilot supply of gas for mass market customers and introduced an offering for customers purchasing hard coal.
Changes to the consumer law had a big impact on the organization of sales and customer service processes in 2014. The above factors will also affect the functioning and offering of the supply segment in 2015 and in subsequent years. All the sales activities in 2014 were conducted with an intention to maintain the expected level of sales margins and develop potential for sales of other services and additional products in the subsequent years.
Gas trading is a new area of TAURON Group’s operations. As part of this process, the gas supply to the business customer segment was launched by concluding the first contracts with a guaranteed customer price. It is planned that a regular offering for the delivery of gas to current and potential business market customers will be introduced in 2015.
|Rodzaj klienta||Ilość sprzedanej energii elektrycznej (TWh)|
|TAURON Group's supply by customer segments in 2014 (TWh)|
|Strategic accounts||10 TWh|
|Business customers||12.5 TWh|
|Mass customers (including households)||12.1 TWh|
|Supply to TAURON Dystrybucja to cover balancing differences||3.6 TWh|
Branża Ilość TAURON Group’s supply to strategic accounts per industry in 2014 Mining industry 24.1% Automotive industry 5.1% Iron and Steel industry 24.3% DSO 33% Public sector 3.6% Other industries 9.9%