The TAURON Group’s important sales promotion and support tools include sponsoring activities.
Such activities have been conducted since 2009. As a result the TAURON brand is associated with the Olympic idea and values embodied by sports like basketball, volleyball, handball, cycling and alpine skiing.
In culture the TAURON brand appears, among others, in the context of such events as TAURON New Music Festival or Life Festival. The TAURON Group supports such renowned cultural institutions as the Polish Radio National Symphonic Orchestra in Katowice and the Wrocław Opera.
Sponsoring activities allow for a substantial reduction of the costs of promotion in comparison to the expenditures that would have to be incurred for traditional advertising.
Thanks to the professional implementation of sponsoring activities in 2014 the TAURON brand was number one in terms of accumulated media value on TV among energy brands and number 8 among all brands in Poland.
Sponsoring activities conducted by the TAURON Group provide support for the electricity supply process by making customers more loyal and providing them with a number of opportunities to become familiar with the Group’s commercial offering.